Brokers urged to diversify, embrace tech in 2025

Brokers urged to diversify, embrace tech in 2025

The mortgage broking industry is poised for significant change in 2025, driven by rapid technological advancements, evolving market dynamics, and a growing emphasis on client-focused services, according to an industry expert.

Dino Pacella, head of third-party relationships at Marketplace Finance, said this year is a pivotal one for brokers to adopt innovative tools, diversify their offerings, and enhance their value in a competitive market.

Artificial intelligence (AI) has become a transformative force in mortgage broking, streamlining processes and improving client engagement. AI-driven platforms are offering brokers deeper insights into customer preferences and behaviours, enabling them to deliver more personalised services and anticipate client needs. Automating routine tasks is also freeing brokers to focus on relationship-building and strategic activities.

Technology is a major driver of efficiency in our industry,” Pacella said. “Blockchain and secure digital platforms are enhancing transparency and simplifying lending processes. Tools like instant identity verification, digital signatures, and seamless documentation are becoming the standard.

“For brokers, adopting these technologies is no longer optional — clients expect a frictionless experience, and those who adapt will thrive.”

Full Article: https://www.mpamag.com/au/mortgage-industry/industry-trends/brokers-urged-to-diversify-embrace-tech-in-2025/519361

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