REA Group has announced it will acquire a 70% stake in Simplicity Loans & Advisory, a leading commercial finance brokerage in Australia, with plans to purchase the remaining 30% by the end of 2029.
The deal – pending regulatory approval and expected to close in the coming months — signals a strategic expansion by REA Group beyond its core property advertising and residential lending services into the commercial lending market.
Simplicity, known for providing funding solutions across sectors such as construction, industrial, mining and medical, will continue to operate under its existing brand and leadership.
The acquisition also gives REA access to Simplicity’s Marketplace Finance referral platform, which connects mortgage brokers with commercial specialists and offers tools tailored to commercial loan workflows.
REA’s Financial Services and Mortgage Choice CEO, Anthony Waldron, said the move strengthens the group’s ability to deliver more comprehensive loan solutions and adds new capabilities and revenue streams.
REA Group will leverage Simplicity’s capabilities to support its existing Mortgage Choice network, many of whose clients are small-to-medium business owners or commercial property investors.
View the full article on The Advisor here.
